The prime target audience of our horror trailer is males and females aged between 15 and 18. We realise, as with any other movie, that other age groups will watch our trailer but this is our core target. We worked out who are target audience would be through are audience research/questionnaire. As our percentage was sided just a little bit towards females we decided that we should aim our trailer at females but also include the males. As well as getting class feedback after viewing our trailer it was posted on Youtube which would allow anyone in the world to view and leave us feedback. We also got feedback from family and friends who told us honestly what they thought. As well as having good points it is always a constructive idea to have bad points to work on. As a distributor opinions from film critics would be greatly appreciated as it would allow us to change and/or improve our trailer.
Positives
From the feedback our peers gave us we found out the following good points; The use of ECU's specifically on the eye towards the beginning made the audience feel invaded which was our intended intention. They liked the setting of the abandoned field and isolation from the world which fits in with the theme of witchcraft. They picked up on the relationship between the male and the female and the choice of these characters. They said the ghost scene worked well with seeing him dead at the beginning. We did get praised for the use of this effect as we were the only group to use this but overall they thought it worked well. The zoom up the stairs worked again with the theme of entrapment. The shot length they though worked really well with 'punchy' shots, the fade on the moon worked well and all of this put together worked well to create a 'distressed' atmosphere. When we started talking about sound they all thought that the sound worked well with the genre and when we hear the heartbeat it creates extra tension and suspense. The low drones of the music works well with the witchcraft theme. Finally for positives they all thought that the narrative is quite clear and the protagonist together with the dilemma are presented effectively.
Negatives
Our class thought that although the mirror scene does work maybe the pace of the shot, could have been faster as well as the editing pace.The way in which it turns quite slowly to reveal Lizzie behind had a delayed effect on the audience and as we faded the shots together unfortunately it looks like a fade. Pace was picked on quite a lot, I think that we could have sped up some shots as the pace was broken when you look at it from a critical point of view. They also thought that as well as being too long, some shots became slightly repetitive. With the slow pace of some parts they thought that they lost concentration too. They thought that the scene with Ellen was a bit random and didn't fully understand her role. Some people thought that the inter-titles were too small and the font for some of them were hard to read/didn't fit in, some people also thought that the font should have changed more as it was the same the whole way through. Finally we got told us to increase the intensity and tension of our piece we could have sped the footage and soundtrack up.
Your explanations could be clearer here. For example what you mean that the mirror scene could have been faster? The editing? The action? And why could it have been faster? Also notes that you should what your audiences said about the product as an example of horror and also as a trailer.
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